WEBINARS – September 2020


Excited to announce our line-up of practically-based webinars which are sure to help you create a more inclusive workplace for you and your customers.

See our calendar. Click on the link to get the full details. https://www.diversityatworkcommunications.com/webinars



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Great Customer Service Begins with Knowing How to Work with Language Barriers


coverEvelina Silveira, President, Diversity at Work

Customer service is about communication. A fruitful experience will result in both customer and agent satisfaction. Customer service training implies both the agent and the customer comprehend English, but that is not always the case.

According to Statistics Canada 2016, 2% of the Canadian population cannot speak English or French. The percentage is likely to soar, especially with recent news of mass migration and immigration proposed by the federal government.

Conditional on where you live, or the service you may provide, the percentage of people who lack English proficiency skills may be more substantial. Consider if you are a non-profit agency which delivers employment services to newcomers, or a store located in the heart of an ethnic community? All of these variations may result in a greater need for competencies in working with customer and clients who have language barriers.

While the encounter will be more challenging, it is not unmanageable. You can still provide courteous, attentive and results-oriented customer service. “Going-the-extra-mile” can contribute to customer loyalty; increased brand identification within a community; word-of-mouth advertising; but most of all, the satisfaction of providing them with what they want.

The various strategies and tips we will explore in this issue can be easily adapted to serving customers with learning and cognitive delays. Why? Patience, clear communication, and a willingness to “think-out-side-the-box” are requirements for reaching people with barriers.

In this issue of  Your Diverse Customer Training Ezine, you will learn how to communicate with people who have language barriers.

The contents of this issue include:

  • how to tell the difference between a strong accent and a language barrier
  • guide to reading letters and numbers over the telephone
  • common idioms to avoid
  • 8 Rules for Better Understanding
  • How to Make Your Communication Clearer
  • Case Study
  • Links to Training Resources

 

Purchase your Pdf version here:

Your Diverse Customer -Serving Customers With Language Barriers

$20.00

Meetings: A Tool Kit – New Immigrant Workplace Success Series


Evelina Silveira, President, Diversity at Work, London, Canada

meetingpromo

I am pleased to announce the release of my first tool in a series of resources to assist employers develop and retain new immigrant employees.  The  step=by-step exercises and processes will enhance your own coaching skills while empowering employees with vital information in a culturally relevant way.  I am sharing some of my coaching secrets and style which has resulted in many new immigrants enhancing their skills and employers retaining talent.

You can preview the toolkit below.  It is 31 pages in length and offers a 20-minute consultation with each purchase.  Buy it today and, begin having more productive meetings by developing your own and your employee’s  skills.  Feedback has been excellent!

Includes several handouts such as business idioms; checklist for inclusive meetings; coaching pre-assessments, low-risk no-stress ways to participate in meetings and more.

https://diversityatworkinlondon.files.wordpress.com/2018/01/meetingspage1.pdf

https://diversityatworkinlondon.files.wordpress.com/2018/01/secondpage.pdf

Meetings: A Toolkit Ebook

A 31-page toolkit which includes a 20 minute telephone consultation for each book sold.

C$225.00

9-1-1 Call Taker Simple Language Guide


Saving lives and providing equitable service to the public in crisis, just got easier!

Our 9-1-1 Police Call Taker Simple Language Guide was compiled with the help of three police services and research on call-taking protocols in the United States and Canada.  Learn how to probe about:

  • When
  • Where
  • Who
  • What
  • and Weapons

more simply. People who have low-English proficiency have an difficult time communicating when they are in crisis.  By using these phrases and words, call takers can save time and  obtain the information they need to dispatch an officer quickly.

For more information on pricing and bulk orders, contact info@yourdiversityatwork.com.

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O Canada! My Home and Messed Up Land


Written by:  Evelina Silveira, President, Diversity at Work

I am having trouble recognizing my birthplace and the country to which my family decided to immigrate. Canada, a fractured massive mess embroiled in identity politics and devoid of logic and forecast.

We call people bigots for wanting to preserve Canadian values. Why? Canadian values, for the most part, have kept this country lawful and peaceful.  Do people immigrate to Canada for Chinese or Saudi Arabian values?  No!  They come because Canada is a safe homeland for all. Well, even that is debatable.  Especially, if you are an Indigenous youth or woman.

Many immigrants and former refugees I have spoken to feel the same way.  Some are even thinking of moving back to their country of origin because they no longer like what they see. Freeing communist Poland as a refugee, my husband, for instance, feels the growing loss of freedoms is becoming strikingly similar to what he left behind.

Here are ten  Canadian diversity issues which have left me wondering:  What kind of country am I living? (They are not in any particular order)

1.  A terrorist still gets to keep their citizenship because our Prime Minister says that:  ” a Canadian citizen is always a citizen”.

2. The Canadian government is going to spend millions of dollars to celebrate Canada’s 150 years of colonizing Indigenous People.  I honestly would rather them skimp on the celebrations and provide Indigenous People with clean water and mold-free schools and decent housing.  I am surprised no one thought of that.

3. Violent protests are erupting at universities and other locations conservative speakers have been booked. A diversity of opinion is not considered a strength.

4. Christian bashing has become normalized even though this is the faith of over 50% of Canadians. Check out this highly offensive article poking fun at the holiest day of the Christian liturgical calendar.  https://www.thebeaverton.com/2017/04/christ-sees-shadow-predicts-6-weeks-easter/

5. Canadian Black Lives  Matter leader Yusra Khogali declares white people to be “sub-human”  and tweets to Allah to stop her from killing them. Surprisingly,  Khogali, is celebrated and asked to speak at anti-racism conferences? As much as Trudeau, is not my guy, Khogali is way off-base when she calls him a white-supremacist.  The BLM Canada movement will lose its credibility if it takes this hateful approach and tries to hijack the Toronto Pride Parade and cause division between the police and Pride.  Pride is supposed to be a fun time to celebrate the rights and freedoms of the LGBT community no matter your skin colour!

6. The  Ontario NDP government wants to support a Boycott Divest and Sanction Israel policy. Why?  Does anyone know why there is an armed checkpoint to get to the Israeli side?  It is because  Palestinian’s were bringing bombs over and then Israelis became maimed or died.  Since the checkpoints are in place, they have been able to prevent deaths this way.  Even if you are anti-Jewish, answer this question:  Is it a government’s prerogative to ensure the safety and protection of its citizens?  The answer is Yes!  So before you, BDS followers bash Israel, ask yourself if you would want the government to do what it could from stopping your friends and family from getting hurt. This is the same country which takes wounded Syrians into their hospitals regardless of their faith or ethnicity.  Get informed before you make these decisions.  The only reason why the NDP conjures up maniacal ideas like this one is so that they can capitalize on the political correctness of antisemitism thus broadening their voter demographics.  Why doesn’t  the NDP take this stand with Saudi Arabia?

7. The fact that our Ontario Sex Education program had input from a convicted pedophile, Ben Levin, speaks volumes. https://www.lifesitenews.com/news/child-sex-offender-ben-levin-said-himself-that-he-was-in-charge-of-crafting    Concerns raised about how the curriculum groomed young children for sex is now coming to light. If you have ever talked to kids who have gone through this sex education program, they will tell you that it has only made them more confused about their sexuality.  One ten-year-old girl once disclosed to me that she must be “asexual” because she was not interested in having a relationship with a boy or a girl.  A 10-year old girl!

8. New Age Feminism has taken a dangerous tone.  Our Prime Minister does not condemn barbaric practices against women and girls nor the lack of rights of women in Saudi Arabia and others.  Our new  Minister of the Status of Women, Maryam Monsef has indicated that she is interested in sharia law and she does not see aborting female babies as gender-based violence.  Honestly?  Deciding to end a pregnancy because the sex of the baby is the grossest act of violence against girls. Is Monsef an actual advocate of women and girls?

Our so-called feminist Prime Minister, Trudeau also uses women in parliament to avoid responding during Question Period.  Instead, he defers to the House Leader Bardish Chagger to address Progressive Conservative, Michelle Rempel’s   questions. It is a painful, humiliating scene to watch for those of us who are sincerely concerned about women’s rights.  Not only is it a woman who is made to do Trudeau’s dirty work but a woman of colour –which makes it doubly-abusive: a prime example of Trudeau’s disrespect for women and his arrogance.  Check out this video  http://www.huffingtonpost.ca/2017/03/22/rempel-bardish-chagger-question-period_n_15547002.html

9. Our media is covering up stories about violent crimes committed by Syrian refugees which puts us in danger—especially women and girls.  Even if you don’t like Rebel Media or Ezra Levant for that matter, get passed your bias and watch the clip below. It’s not as sensational as you may expect, especially when Faith Goldy obtains hard evidence a result of Freedom to Access of Information. Are we going to still deny there is a problem?  It is frightening, and clearly, the government had no plan for these refugees when they came here.  These are not isolated incidents as you will see that Goldy has reported from across school boards in Canada.  https://www.youtube.com/watch?v=tiD5cDCT_3g    This is another example of how refugees and immigrants are not given adequate information about expected behaviours – especially in the classroom.

10. Motion- 103 regarding Islamaphobia crafted by a Pakistani immigrant, Liberal  MP,  Iqra Khalid leaves me and my friends from former communist countries wondering – what is happening in Canada?  How does someone who immigrated from a country which has blasphemy laws and led the York University Muslim Student Association (which distributed pamphlets on how to beat your wife); has any right to curtail criticism of Islam like this?

Shockingly, there appears to be a double-standard when it comes to protecting Canadians from religious hatred. Recently, there have been two clear cases of imams calling for the genocide of Jews and spewing hate. Most people haven’t even heard about them. Check these videos out for yourself  Montreal https://www.youtube.com/watch?v=4FRuTP-ao9U , and  Toronto http://en.cijnews.com/?p=208986  no one bats an eye.

And contrary to our neighbours in the south who challenge antisemitism, cowardly Canadian diversity and equity consultants remain mute; confirming it is on the rise when those whose role is to confront hate and bias feel justified in keeping silent.  Being a bystander and a diversity/ equity consultant/practitioner is not only a contradiction but lacks integrity.  If you don’t feel like challenging these kinds of issues — you are in the wrong field.  How can you train others about anti-bias when you are not prepared to confront it yourself? Let’s not forget all of those who remained silent before and during World War II and all the other bystanders throughout history who collectively could have saved generations.

O Canada!  I haven’t given up on you yet but you must act quick so we remain “glorious and free”.

 

 

911 Call Taker Training


callerrevDo you currently work as a call taker?  Have you noticed the increase from callers who have low-English levels of proficiency? Chances are you have, as our research shows that call takers are receiving a larger call volume from this demographic.  The bad news?  You probably have never received any specific tips besides speak slowly and clearly.

This is when Diversity at Work’s training comes to the rescue.

You will learn everything on the flyer and much more.

We are pleased to report that participant evaluations consistently indicate that they feel their performance will improve as a result of taking this workshop.  The good part?  Even call takers with over 30 years of experience felt that way, too.

Call us today! We travel. Customization is available on request.

Reduce caller and call taker stress, triage calls effectively and provide a more equitable service.

To learn more about our business and the trainer, Evelina Silveira, please visit http://www.yourdiversityatwork.com.

 

London’s Poor Diversity Score No Surprise


Written by: Evelina Silveira, President Diversity at Work

As featured in New Canadian Media
Thursday, 27 October 2016 

A recent study published by the Western University’s Centre for Research on Migration and Ethnic Relations found a severe lack of visible minorities in leadership roles in organizations in London, Ontario. 

While the study made headlines, the findings came as no surprise to me.  I have lived in London all my life, working as a diversity consultant for 10 years. I would like to offer an explanation as to why inroads have not been made in visible minority leadership in  London, Ontario.

Flashback to about 13 years ago, when I started to work on a business plan for Diversity at Work: I interviewed many leaders in London asking them whether my idea of having a business which promoted hiring and supporting diverse candidates would ever fly?

I will never forget the answer I received from a human resources consultant who had previously held many jobs in the recruitment and leadership fields.  She said:  “Evelina, as long as there are enough white people to fill the jobs, no one will ever consider anyone else, because they don’t have to.”

Essentially, she conveyed that there really was no need to change the recruitment process and that it was too much work to do so.

A late joiner

In comparison to other cities, London has lagged behind. Perhaps it is because the jobs could easily be filled as the human resources consultant suggested, or maybe we ignore the ever-growing presence of visible minorities which started in the mid-1980’s. 

Some of our largest employers and institutions have only recently developed diversity policies, later than their counterparts in other comparable cities which have a high number of visible minorities and immigrants. I often scan the diversity plans of the public service organizations in London and it would appear that the effort or the kind of approach being used – if at all – are not producing  much in terms of achieving a representative workforce, let alone diversity in leadership. 

My observations are consistent with the findings which indicate a very low level of visible minority participation, notably 5.3 per cent on agencies, boards, and commissions.  Their lack of participation at these levels can have ramifications for how services are delivered, in addition to resource allocation. 

Furthermore, there is a tendency, especially with boards, to recruit people they know, often friends and co-workers, to fill vacancies.  This can perpetuate the lack of representation and the effort to create more diversified boards and committees.

It is startling how many workplaces have not implemented the strategies and best practices that can help mitigate these gaps. How might we explain the disconnect? There is a multitude of reasons why this occurs and this is key to understanding the problem of under-representation in London’s publicly-funded organizations.

Consider these possibilities:

·         Foreign credentials and work experience are not recognized. Generally speaking, if an applicant has not graduated from a leadership program in North America or the U.K , there is a good chance their education in leadership may not be recognized.  Leadership experience from other  parts of the world may not be taken into consideration for a host of reasons, including cultural differences in how we do business and interact with employees.  

·         Effective leadership requires highly developed communication skills:  in person, in writing and over the phone.  An internationally-trained applicant is disadvantaged if they have a pronounced accent and have an indirect style of communication.  Interviewer bias can hamper heavily-accented applicants, who may be mistaken as unqualified because they speak differently.  Across cultures, there are variations in how we conduct meetings, presentations and write reports. The Canadian standards are often learned in school or through work experience.

At civic level: zero

The number of visible minorities and immigrant leaders in municipal organizations is at a glaring zero per cent! 

Given that government organizations are held to a higher standard than the private sector to have a reflective workforce, as well as to meet Employment Equity standards, this represents a failure of implementation and consequently lost opportunities for diversifying the workforce and gaining new skills and perspectives. 

With increasing job insecurity, good benefits and salaries, public service employees are not likely to leave their jobs.  Understandably, this represents fewer opportunities for external applicants to get hired. 

It would be interesting to know if the City of London has an internal mentoring program to assist aspiring leaders.  Research consistently indicates that visible minorities and immigrants find a lack of mentors in the workplace. 

Successful leaders often attest to the significance of mentors throughout their careers.  There have been some attempts over the last few years to develop internships for immigrant professionals at the City of London. However, it is hard to know if this experience translated into permanent employment with the City.

Finally, we cannot overlook bias and racism in the recruitment and selection process, although it does not probably explain the huge disconnect between the population and their representation in the workforce. In my experience, if the leadership in an organization is not familiar with the business benefits of a diverse workforce, they are very unlikely to support and initiate programs which can facilitate the entry and promotion of visible minorities within their organizations.

Evelina Silveira is the President of Diversity at Work in London, a three-time award -winning firm which specializes in creating inclusive workplaces and diverse customer bases.  She has co-authored two globally acclaimed books and is the publisher of the Inclusion Quarterly.

Hurray! It’s Hockey Night in Punjabi!


By:  Evelina Silveira, President Diversity at Work

What is more Canadian than hockey? Maple syrup or poutine? No, not even that!  So what do you get when you add our favourite symbol with a sprinkle of Indo-Pakistani culture? Hockey Night in Canada in Punjabi!

You don’t have to understand Punjabi to appreciate the game. In fact, some of the enjoyment comes from listening to the broadcasters shout out a score.

The elation is magnified in Punjabi!

On the surface, Hockey Night in Punjabi may seem like just a hockey game moderated in another language, but its impact is far-reaching.

It’s a testament to:

  •  the “power of the buck”. It makes for great business. Punjabi is one of the most widely spoken of immigrant languages in Canada. This is a great way to expand the brand and sell! Market segmentation allows for new opportunities for growth.       Whoever thought of this was a genius!

 

  • from an integration point of view, it shows you can adapt and enjoy cultural aspects of a new country and make them your own.

 

  •  it tells us sport can bring people together whether you are an Indian-Punjabi speaker or a Pakistani one, cultural differences can be set aside to enjoy the game.

Not unlike the Punjabi spectators, when my parents came to Canada they had never seen a hockey game.  Football (soccer) was their sport of choice back home as ice rinks and snow were no where to be found.  However before long, they discovered the joys of watching Hockey Night in Canada every Saturday.  My mother could enthusiastically rhyme off the names of her favourite team — The Toronto Maple Leafs (this was the  70’s); complete with a Portuguese version of their name.  Before long, each trip to the corner store meant I had a new set of hockey cards with pictures of toothless Darryl Sittler and Eddy Shack!  I never really got into the game on TV, but did not want to break my mother’s heart. I accepted the hockey cards just the same appreciating them for the stick of bubble gum.

Integration into a new culture is not an easy thing to do, but every effort must be made to look at the brighter parts of what it can offer. Hockey Night in Canada in Punjabi tells us while cricket may always be the beloved sport in India and Pakistan, cultural adaptation is possible and necessary.

From a business perspective, it shows us immigrants have spending power and taking a one-size-fits all model may mean missing out on economic opportunities.

So, hurrah for Hockey Night in Canada in Punjabi!  You score on many levels!

 

 

 

 

Actions You Can Take To Increase Intercultural Understanding in the Workplace


By:  Evelina Silveira,  President, Diversity at Work

1. Start up a Diversity Book Club or Discussion Group    You can take turns assigning a reading which is pertinent to your work and designate a regular meeting time for your discussions. Tailor it to your industry and the specific knowledge you would like to gain.
For example:
Indian-Style of Leadership – This could help organizations who have a number of New Canadian Indian employees gain an understanding of the differences in leadership style in India. It can give leaders an awareness of what some of the challenges these employees may have based on their previous work experiences and help them become more acclimatized to a Canadian workplace.
Cultural Differences in the Way Disabilities are Communicated. The way cultural groups talk about disabilities tells us a lot about their values and how people with disabilities are treated in their communities.
Plagiarism Around the World – Understanding how different countries feel about and define plagiarism is important in preparing international students for post-secondary education.

2. Spearhead Employee Resource Groups These groups can provide valuable information to advance the goals of your organization. If you happen to have a New Canadians ERG, it can be drawn upon to provide education to the rest of the employees and make suggestions for program development and provide insight into new markets.

3. Infuse Cultural Tidbits Into Existing Vehicles of Communication Whether you have an intranet, a regular newsletter or hang up posters, don’t miss out on an opportunity to encourage cultural learning. What about your staff or departmental meetings? After all, when we learn about other cultures, we learn a lot about ourselves!

4. Examine Your Corporate Social Responsibility Initiatives Is there a way you can increase your interactions with some of the major cultural groups in your community? Volunteer at a settlement agency? Be a mentor? Consider sponsoring cultural events.

5. Increase or Begin to Offer Student Placements/ Co-ops Work with local agencies serving diverse clientele and post-secondary institutions to bring diverse workers to your organization. You will be amazed at how much you learn from the experience!

6. Take a Cultural Competency Inventory Ask employees if they have: knowledge of a second language, experience from work abroad and cross-cultural education. Having this information handy can be a real help when you are considering the appropriate people for foreign assignments or need some emergency assistance with a culturally diverse client who you are having difficulty communicating

Creating an Employer Brand to Attract New Canadians and Generation Y


Three Smiling Businesswomen

An excerpt from Diversity and Inclusion on a Budget:  How to have a more engaged and innovative workforce with little or no dollars written by Evelina Silveira and Jill Walters.

Let hard-to-reach groups know that there’s an opportunity for employment with your organization by showcasing a broad spectrum of employees in your company literature and on your website. Let your employees know what your goals are in terms of a representative workforce, and that you value their suggestions and help. Ask if they would be willing to share their history with the company. This is a great way to demonstrate that you can be an employer of choice for diverse applicants.

Here’s how to do this:
–  Include the employee’s picture and history with company
–  Post a video on your site
–  Use a written profile, if your budget is really tight

The employees that you include in your staff literature and on your website should represent a cross-section of departments and available positions. If you are confused as to where to begin, bank websites are really great at creating an employer brand, specifically the Royal Bank of Canada (www.rbc.com).

Include employees who have held a number of positions within the organization and have advanced through the company. This demonstrates that there is equal opportunity for all. Note any committee involvement, special assignments, skills or expertise they have acquired as a result of working for your company.

These mini-profiles, highlighted on your website and in your literature, go a long way in promoting your company’s image as an employer of choice. Brag about it! Don’t hold back and be humble! Remember, labour shortages are starting to occur in many sectors. Stand out and let it be known who you are as a company, and what employees can expect from working for you.

It’s probably an odd analogy but think about your company as a potential date. If your company was on the dating scene, what attractive qualities would it promote? What could it offer? Why should a job seeker be interested in you? What could it gain from having you as an employee?
With this in mind, think about all the areas in which your company supports its employees, and include those details on your site. For instance, younger workers are really keen about seeking out employment with companies that are socially responsible, environmentally friendly, flexible and interactive. Having a pool table might be a bonus. Include this information!

Do you have an on-site day care? Flex-time opportunities? Cross-training? A mentoring program? Employee Resource Groups? Prayer rooms? Adaptive technology? A women’s leadership group? On-site smudging area? Gym? Pool table? English as a Second Language classes? Pets at  work? All these programs and services demonstrate that an employer supports and cares about the employees; their physical, social, spiritual and psychological well-being, and their need to succeed professionally. List them!

Consider asking those employees with more seniority about the special perks and selling points of working at your organization. Include them on your on your promotional materials as well.

 

 

 

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