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LIVE WEBINAR: Serving Customers Who Have Language Barriers Over the Telephone


Customer Service People Wearing Telephone Headset

Customer Service People Wearing Telephone Headset ca. 2002

 

August 27, 2018  10:00 am -11:30 am EST  Canada

Encountering a language barrier in person is challenging enough, but what happens when you are required to sell a product or gather information from a caller in a crisis who has little in the way of English fluency?

Without any visual clues for both the caller and the call-taker, the situation can seem insurmountable; but it doesn’t have to be.

You can learn practical skills which will increase your confidence in responding to callers who experience these barriers but also assist them to navigate through the call more successfully.

What we’ll cover in this event…

How to Speak and What to Say Learn strategies for speaking clearly and choosing the most easily understood words. Receive tips for spelling letters and reading numbers over the phone.

Is it a Language Barrier or a Strong Accent?  Learn how you determine the difference and how you should respond. A guide for understanding various distorted pronunciation patterns.

How Can You Calm a distressed caller?  Three simple words which make a world of difference to callers who may be in crisis or anxious.

A three-hour workshop has been rolled out to several police services in Canada, non-profits and several other organizations.

We have condensed the content into a live webinar format which will run for approximately 1.5 hours. A replay within 24 hours is available along with handouts.

Job aids can be purchased separately to augment your learning.

A 9-1-1 Call Taker Simple Language Guide has been specifically designed with input from three police services. Contact us for more details.

 

info@yourdiversityawork.com.

For more information and to register, please click on the following link. https://events.genndi.com/register/169105139238467417/15863ce143

 

 

 

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Meetings: A Tool Kit – New Immigrant Workplace Success Series


Evelina Silveira, President, Diversity at Work, London, Canada

meetingpromo

I am pleased to announce the release of my first tool in a series of resources to assist employers develop and retain new immigrant employees.  The  step=by-step exercises and processes will enhance your own coaching skills while empowering employees with vital information in a culturally relevant way.  I am sharing some of my coaching secrets and style which has resulted in many new immigrants enhancing their skills and employers retaining talent.

You can preview the toolkit below.  It is 31 pages in length and offers a 20-minute consultation with each purchase.  Buy it today and, begin having more productive meetings by developing your own and your employee’s  skills.  Feedback has been excellent!

Includes several handouts such as business idioms; checklist for inclusive meetings; coaching pre-assessments, low-risk no-stress ways to participate in meetings and more.

https://diversityatworkinlondon.files.wordpress.com/2018/01/meetingspage1.pdf

https://diversityatworkinlondon.files.wordpress.com/2018/01/secondpage.pdf

Meetings: A Toolkit Ebook

A 31-page toolkit which includes a 20 minute telephone consultation for each book sold.

C$225.00

O Canada! My Home and Messed Up Land


Written by:  Evelina Silveira, President, Diversity at Work

I am having trouble recognizing my birthplace and the country to which my family decided to immigrate. Canada, a fractured massive mess embroiled in identity politics and devoid of logic and forecast.

We call people bigots for wanting to preserve Canadian values. Why? Canadian values, for the most part, have kept this country lawful and peaceful.  Do people immigrate to Canada for Chinese or Saudi Arabian values?  No!  They come because Canada is a safe homeland for all. Well, even that is debatable.  Especially, if you are an Indigenous youth or woman.

Many immigrants and former refugees I have spoken to feel the same way.  Some are even thinking of moving back to their country of origin because they no longer like what they see. Freeing communist Poland as a refugee, my husband, for instance, feels the growing loss of freedoms is becoming strikingly similar to what he left behind.

Here are ten  Canadian diversity issues which have left me wondering:  What kind of country am I living? (They are not in any particular order)

1.  A terrorist still gets to keep their citizenship because our Prime Minister says that:  ” a Canadian citizen is always a citizen”.

2. The Canadian government is going to spend millions of dollars to celebrate Canada’s 150 years of colonizing Indigenous People.  I honestly would rather them skimp on the celebrations and provide Indigenous People with clean water and mold-free schools and decent housing.  I am surprised no one thought of that.

3. Violent protests are erupting at universities and other locations conservative speakers have been booked. A diversity of opinion is not considered a strength.

4. Christian bashing has become normalized even though this is the faith of over 50% of Canadians. Check out this highly offensive article poking fun at the holiest day of the Christian liturgical calendar.  https://www.thebeaverton.com/2017/04/christ-sees-shadow-predicts-6-weeks-easter/

5. Canadian Black Lives  Matter leader Yusra Khogali declares white people to be “sub-human”  and tweets to Allah to stop her from killing them. Surprisingly,  Khogali, is celebrated and asked to speak at anti-racism conferences? As much as Trudeau, is not my guy, Khogali is way off-base when she calls him a white-supremacist.  The BLM Canada movement will lose its credibility if it takes this hateful approach and tries to hijack the Toronto Pride Parade and cause division between the police and Pride.  Pride is supposed to be a fun time to celebrate the rights and freedoms of the LGBT community no matter your skin colour!

6. The  Ontario NDP government wants to support a Boycott Divest and Sanction Israel policy. Why?  Does anyone know why there is an armed checkpoint to get to the Israeli side?  It is because  Palestinian’s were bringing bombs over and then Israelis became maimed or died.  Since the checkpoints are in place, they have been able to prevent deaths this way.  Even if you are anti-Jewish, answer this question:  Is it a government’s prerogative to ensure the safety and protection of its citizens?  The answer is Yes!  So before you, BDS followers bash Israel, ask yourself if you would want the government to do what it could from stopping your friends and family from getting hurt. This is the same country which takes wounded Syrians into their hospitals regardless of their faith or ethnicity.  Get informed before you make these decisions.  The only reason why the NDP conjures up maniacal ideas like this one is so that they can capitalize on the political correctness of antisemitism thus broadening their voter demographics.  Why doesn’t  the NDP take this stand with Saudi Arabia?

7. The fact that our Ontario Sex Education program had input from a convicted pedophile, Ben Levin, speaks volumes. https://www.lifesitenews.com/news/child-sex-offender-ben-levin-said-himself-that-he-was-in-charge-of-crafting    Concerns raised about how the curriculum groomed young children for sex is now coming to light. If you have ever talked to kids who have gone through this sex education program, they will tell you that it has only made them more confused about their sexuality.  One ten-year-old girl once disclosed to me that she must be “asexual” because she was not interested in having a relationship with a boy or a girl.  A 10-year old girl!

8. New Age Feminism has taken a dangerous tone.  Our Prime Minister does not condemn barbaric practices against women and girls nor the lack of rights of women in Saudi Arabia and others.  Our new  Minister of the Status of Women, Maryam Monsef has indicated that she is interested in sharia law and she does not see aborting female babies as gender-based violence.  Honestly?  Deciding to end a pregnancy because the sex of the baby is the grossest act of violence against girls. Is Monsef an actual advocate of women and girls?

Our so-called feminist Prime Minister, Trudeau also uses women in parliament to avoid responding during Question Period.  Instead, he defers to the House Leader Bardish Chagger to address Progressive Conservative, Michelle Rempel’s   questions. It is a painful, humiliating scene to watch for those of us who are sincerely concerned about women’s rights.  Not only is it a woman who is made to do Trudeau’s dirty work but a woman of colour –which makes it doubly-abusive: a prime example of Trudeau’s disrespect for women and his arrogance.  Check out this video  http://www.huffingtonpost.ca/2017/03/22/rempel-bardish-chagger-question-period_n_15547002.html

9. Our media is covering up stories about violent crimes committed by Syrian refugees which puts us in danger—especially women and girls.  Even if you don’t like Rebel Media or Ezra Levant for that matter, get passed your bias and watch the clip below. It’s not as sensational as you may expect, especially when Faith Goldy obtains hard evidence a result of Freedom to Access of Information. Are we going to still deny there is a problem?  It is frightening, and clearly, the government had no plan for these refugees when they came here.  These are not isolated incidents as you will see that Goldy has reported from across school boards in Canada.  https://www.youtube.com/watch?v=tiD5cDCT_3g    This is another example of how refugees and immigrants are not given adequate information about expected behaviours – especially in the classroom.

10. Motion- 103 regarding Islamaphobia crafted by a Pakistani immigrant, Liberal  MP,  Iqra Khalid leaves me and my friends from former communist countries wondering – what is happening in Canada?  How does someone who immigrated from a country which has blasphemy laws and led the York University Muslim Student Association (which distributed pamphlets on how to beat your wife); has any right to curtail criticism of Islam like this?

Shockingly, there appears to be a double-standard when it comes to protecting Canadians from religious hatred. Recently, there have been two clear cases of imams calling for the genocide of Jews and spewing hate. Most people haven’t even heard about them. Check these videos out for yourself  Montreal https://www.youtube.com/watch?v=4FRuTP-ao9U , and  Toronto http://en.cijnews.com/?p=208986  no one bats an eye.

And contrary to our neighbours in the south who challenge antisemitism, cowardly Canadian diversity and equity consultants remain mute; confirming it is on the rise when those whose role is to confront hate and bias feel justified in keeping silent.  Being a bystander and a diversity/ equity consultant/practitioner is not only a contradiction but lacks integrity.  If you don’t feel like challenging these kinds of issues — you are in the wrong field.  How can you train others about anti-bias when you are not prepared to confront it yourself? Let’s not forget all of those who remained silent before and during World War II and all the other bystanders throughout history who collectively could have saved generations.

O Canada!  I haven’t given up on you yet but you must act quick so we remain “glorious and free”.

 

 

What the Brits’ Telly Can Teach Us About Diversity Dialogues


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Evelina Silveira,  President, Diversity at Work

When you think about British television, what comes to mind?  Well, if you are not British most of us would probably say Coronation Street  because it has been around forever on Canadian televisions. But there is so much more to discover!  Deciding to join the cable cutting crowd, I have opted for YouTube instead, for my nightly viewing. And British TV is it!

I have been so impressed with the wide range of British television programs devoted to social experiments in the form of reality TV.  To their credit, it appears the Brits are sincerely trying to understand “the other” through their programs of cultural exchanges of various sorts.  They’re not your regular run-of-the-mill low budget reality programs but thoughtful, out-of-the-box productions that are not afraid to ask the tough questions.

Why do I find the programs to be so remarkable?  Because the participants in the social experiments get a chance to “walk in the other person’s shoes” and freely ask questions without being afraid of a label of “homophobe”, “racist”, “islamaphone” “xenophobe” etc.  You get to see the good, the bad and the ugly.  Nothing is held back and I like that.  At least, when everyone has their preconceptions on the table you have something to work with instead being terminally superficial and polite.

What I began to notice in British television was delightfully refreshing.  The Brits actually engage others in a conversation about diversity.   I don’t see that happening in Canadian television.  All  we ever see is one side of a story and you either accept it or you don’t.  There is rarely an opportunity for two groups to come together and learn about one another and gain sensitivity, empathy and insight into the other group’s world.  The Brits seem to love programs devoted to “social experiments” and I have to tell you as a lover of sociology and anthropology — these types of programs score high for me.

It must have been a television genius who came up with the subject matter.  I have watched at least one  episode with the following themes:

  • A small group of Brits who have to live like a Muslim for a designated period of time.
  • Six men from a variety of backgrounds and lifestyles who go to live in a Benedictine monastery and must follow their rules
  • Nasty British teenagers who are sent to live with an American Amish family to help them reform their ways
  • Bad behaving British teenagers who are sent to live with another family in a foreign country which is known to be “very strict”
  • Several English citizens who feel they have been negatively impacted by immigration are matched with immigrants to challenge some of their assumptions

What so good about these experiments? What do participants often learn from the experience?

  • There is greater understanding that can come from honest and often challenging conversations. You might either become stronger in your conviction or  more empathetic to the other’s experience.
  • There is value and meaning in learning about other people’s rituals even if they seem far off.
  • We can be enriched by others’ experiences and might find adopting aspects of their lives to our own.
  • Having your assumptions challenged is not a bad thing and it contributes to your own personal growth.  You can also help others grow by letting them express their biases/stereotypes and prejudices and work with them.
  • You can’t live in a liberal democracy without expecting to be offended occasionally: a price of freedom of expression.

For example, in the BBC documentary a young British-born  worker is matched to a Polish immigrant who owns his own construction business.  The young man contends foreigners are taking all of the jobs.  He gets to meet Mariuscz  a business owner and notices that his whole shop is full of only Polish workers which fuels his negative perception.   However, when he has a conversation with Mariuscz he realizes that these workers have a starting wage which is much lower than he would accept.  Mariuscz says he started at a low salary and worked his way up in a shop and finally decided to open his own business.  Mariuscz however is challenged to see that hiring only Polish workers is discriminatory and that he could benefit from English-speaking employees.  He is open to accepting this criticism and comes to see that his workers would learn English if there was someone around who would be prepared to speak it.  The result of this dialogue?  I would say a win-win for both participants.  Each was open to hearing the other’s point of view and challenge their own thinking.

British television shows me how much we Canadians have in common  However, I would have to say a few programs that I watched momentarily would never survive in Canada.  They are just too mean! Programs like Fat Families and Life on the DoleLife on the Dole  does not seem balanced at all.  Most of the cast consists of drug addicts, people who don’t want to work and ex-cons.  We don’t see many examples of the working poor.  If the purpose of Life on the Dole  is to make working people angry about the poor, than it succeeds in that regard.  If this program was filmed in Canada the slant would be different.  It would be aired to bring about empathy and awareness of the poor and set in a more compassionate light and with less of a classist tone.

All in all, British television rocks!  I need to run —-  Wife Swap UK is on!

 

 

Political Correctness: Haven’t We Gone Too Far?


By:  Evelina Silveira, President, Diversity at Work

“Evelina, I don’t know how to say it, because I don’t want to sound bad or offend anyone but…”   “Just say it!”  I declare.   “You don’t have to be politically correct with me, if I don’t know what the problem is, I can’t help you!”  The tension automatically dissipates; and a looser more relaxed tone settles in and then the client begins to tell me an uncensored version of what is happening.

This happens regularly to me when I receive a call from a client. Usually they are stressed about a situation and they want answers but they don’t want to be judged.  They have learned they cannot criticize certain groups because they will have a label hurled at them or get slapped with a human rights complaint –-the biggest threat and silencer of all.

I am writing this article because I believe in truth and fairness. I believe in a balanced approach to diversity and workplace inclusion.  Political correctness is not always “correct” when it comes to truth and fairness.

Politically correct language is not a bad thing. I don’t want to be referred to as a “girl” “chick” or “bitch” but a woman.  Using the “right words” is positive.  It demonstrates the progress we have made in our understanding of the equality of human beings.  I like that!  Perhaps we should have left it at that.

Political correctness is responsible for:

  • Creating animosity amongst different groups and perpetuating all of the “isms” where none have existed.
  • Suppressing the truth.
  • Removing ourselves from our moral obligations to help marginalized groups.
  • Perpetuating a double-standard when it comes to acceptable  behaviour.
  • Preventing us from talking to one another.

 

How Political Correctness Creates Animosity Amongst Groups

The Christmas holidays are a prime example. I have never met a Jew or a Muslim in Canada who was “offended” by celebrating Christmas in the workplace.  Yet, each year there is a rush to plan a holiday festivity which sounds like a Christmas one – but  it isn’t supposed to be. Or the gathering is cancelled altogether because the organization has just hired a Jew or a Muslim, or any other non-Christian.  The end result: dislike for those of minority faiths and the cancellation of a celebration which would have otherwise brought employees together. In our effort to please everyone –we please no one. Instead, “well-meaning”, “religiously-sensitive”  gestures spring into micro-aggressions in the workplace where none has previously existed.

How Political Correctness Suppresses the Truth

It’s seems like it wasn’t that long ago when CBC’s Marketplace made a formal apology  for publishing inaccurate test results  about vitamin supplements.  But I am unaware of any such apology with the Fifth Estates’ problematic reporting of the incidents which lead to the death of little Aylan Kurdi.  His precious life could have been saved. Instead, they aired a report which infers that the Canadian government was responsible  for Aylan’s death since his family’s application  wasn’t approved in time to immigrate to Canada!   Around the same time, European and Turkish papers had reported about Aylan’s father’s disregard for his own son’s life (did not give him a life jacket but wore one himself) and that he was actually a human smuggler who was trying to get to Germany to get the State to pay for very expensive dental work. And to make matters worse, Aylan  wasn’t the only member of his family who perished as a result of his father’s negligence it was also his mother and siblings. The last I read his father was going to prison.  I don’t recall a correction notice on the Fifth Estate or any other media sources for that matter. It’s not politically correct and it certainly wouldn’t fit in with Liberal politics.

Canadians have been led to believe that we are saving thousands of people from Syrian refugee camps, but sadly we are not. According to the April 13, 2016 edition of Hill Times confirms that “very few are coming from refugee camps”.  Rushing to bring in thousands of people into the country without a good plan and then saying we are saving lives is deceptive. Stop leading Canadians to believe that we are helping more people than we actually are  — we are not!

My friends from former communist countries have noted that the CBC is no different than the propaganda they had to put up with back in their country of origin. It seems that our media on the whole has a disdain for simultaneously broadcasting opposing points of view.  There’s a name for that:  media bias.

Internationally and at home, journalists, police officers, and government officials are not allowed to report what is going on because they are afraid of an uprising and backlash against refugees and migrants. Since when is censorship a part of living in a democratic country?  I ask myself: What must it be like to be a muzzled journalist these days?

Yet the sexual abuse of children at the hands of Catholic priests seems to be okay to broadcast around the world. Christian-bashing has becoming so acceptable in our modern society that we hardly notice it.  Rarely do you ever hear anyone sticking up for Christians. So who makes the decision of what truths can be disclosed and which will be suppressed? Political correctness does.

Political correctness slaps a “xenophobe” or “racist” label whenever you disagree with a leftist mentality. Very strong words, improperly used when citizens start asking questions about the politics of their country.  I would argue by using these words so regularly  actually takes away from the experiences of those who truly live them each day.

How Political Correctness Removes Us From Our Moral Responsibility

Where are the voices of Western feminists when it comes to advocating for the rights of women globally?   In some ways, today’s feminists haven’t evolved much from the 1960’s.  Female genital mutilation, child marriage and honour killings are off-bounds.  I would encourage any feminist who thinks it is culturally insensitive to challenge the violent practices of other cultures to meet the women who have endured them.  In my work with immigrant women, I have met those who have suffered these horrendous, traumatic practices and who have been marred physically and psychologically for the rest of their lives.  If we don’t try to help our sisters globally we are making the statement that their lives are less valuable.  Is the life of a Yemenite, Sudanese, Indian girl or other any less than a Western life?  Of course not. It is not racist to advocate for the rights of people who are often voiceless. It is the right thing to do!

How Political Correctness Makes Us Accept Intolerable Behaviour 

When we accept poor work performance or belligerent behaviour from a person of a designated group we are being unjust.   We are telling  ourselves that we cannot expect better behaviour because of “x” number of reasons and consequently we reduce them to a lower level of expectations. Translation:  we don’t feel they can attain our standards.  Isn’t this kind of like the “racism of lower expectations”?

What would happen if you walked naked down the street? There is a good chance the police would be called and you would be arrested for violating the public decency laws.  Most people I say don’t really care if there is a Pride Parade, but they do care if there is nudity involved.  Why do the Toronto police turn a blind eye to nudity at the Pride Parade when it is unlawful?  Since when does one group of people get to break the law without consequence and others can’t?  No one can argue that the LGBT community has a lot to celebrate and they have had a long history of oppression but that does not give them the right to be naked on the street.  One law for everyone, please! No exceptions.

Political Correctness Prevents Us From Talking To One Another

Many years ago, I had a wonderful opportunity to bring Jewish and Arab-Muslim women together for a dialogue group. These forward-thinking women through mutual learning wanted to “create a pocket of peace” in the city they lived in, by reducing hate and stereotypes.  It was one of the most difficult and rewarding groups I have ever facilitated as it  was so emotionally charged.  At the outset, these women denounced “terminal politeness”.  We all understood what it meant:  no phoniness and no political correctness.   Consequently, these women spent many weeks together, shared meals and prayers of peace.  As the facilitator, I can recount how the women expressed similar feelings about the impact on the Israeli-Palestinian conflict.  It was interesting to know how each group felt the newspapers were biased against them.  Did long-lasting friendships happen?  Not really, but respect did.  These were bold woman who were willing to ask and speak without judgment and fear and consequently they got the answers they were seeking.  This wouldn’t have happened if they had been politically correct.

What can we do as individuals?

1. Accept diversity of opinion. With embracing diversity comes the expectation of accepting  differences of opinion, even when it doesn’t suit you. . You cannot have one without the other.

2. Don’t accept one truth only. There are different sides to every story. Challenge bias when you see it. Whether it’s the media,  the authors of your children’s textbooks, or institutions and even yourself.

3.  Stop the silence and take a chance and speak out against political correctness.  I can guarantee that you’ll be a hero.  You won’t be alone.

 

Hurray! It’s Hockey Night in Punjabi!


By:  Evelina Silveira, President Diversity at Work

What is more Canadian than hockey? Maple syrup or poutine? No, not even that!  So what do you get when you add our favourite symbol with a sprinkle of Indo-Pakistani culture? Hockey Night in Canada in Punjabi!

You don’t have to understand Punjabi to appreciate the game. In fact, some of the enjoyment comes from listening to the broadcasters shout out a score.

The elation is magnified in Punjabi!

On the surface, Hockey Night in Punjabi may seem like just a hockey game moderated in another language, but its impact is far-reaching.

It’s a testament to:

  •  the “power of the buck”. It makes for great business. Punjabi is one of the most widely spoken of immigrant languages in Canada. This is a great way to expand the brand and sell! Market segmentation allows for new opportunities for growth.       Whoever thought of this was a genius!

 

  • from an integration point of view, it shows you can adapt and enjoy cultural aspects of a new country and make them your own.

 

  •  it tells us sport can bring people together whether you are an Indian-Punjabi speaker or a Pakistani one, cultural differences can be set aside to enjoy the game.

Not unlike the Punjabi spectators, when my parents came to Canada they had never seen a hockey game.  Football (soccer) was their sport of choice back home as ice rinks and snow were no where to be found.  However before long, they discovered the joys of watching Hockey Night in Canada every Saturday.  My mother could enthusiastically rhyme off the names of her favourite team — The Toronto Maple Leafs (this was the  70’s); complete with a Portuguese version of their name.  Before long, each trip to the corner store meant I had a new set of hockey cards with pictures of toothless Darryl Sittler and Eddy Shack!  I never really got into the game on TV, but did not want to break my mother’s heart. I accepted the hockey cards just the same appreciating them for the stick of bubble gum.

Integration into a new culture is not an easy thing to do, but every effort must be made to look at the brighter parts of what it can offer. Hockey Night in Canada in Punjabi tells us while cricket may always be the beloved sport in India and Pakistan, cultural adaptation is possible and necessary.

From a business perspective, it shows us immigrants have spending power and taking a one-size-fits all model may mean missing out on economic opportunities.

So, hurrah for Hockey Night in Canada in Punjabi!  You score on many levels!

 

 

 

 

Actions You Can Take To Increase Intercultural Understanding in the Workplace


By:  Evelina Silveira,  President, Diversity at Work

1. Start up a Diversity Book Club or Discussion Group    You can take turns assigning a reading which is pertinent to your work and designate a regular meeting time for your discussions. Tailor it to your industry and the specific knowledge you would like to gain.
For example:
Indian-Style of Leadership – This could help organizations who have a number of New Canadian Indian employees gain an understanding of the differences in leadership style in India. It can give leaders an awareness of what some of the challenges these employees may have based on their previous work experiences and help them become more acclimatized to a Canadian workplace.
Cultural Differences in the Way Disabilities are Communicated. The way cultural groups talk about disabilities tells us a lot about their values and how people with disabilities are treated in their communities.
Plagiarism Around the World – Understanding how different countries feel about and define plagiarism is important in preparing international students for post-secondary education.

2. Spearhead Employee Resource Groups These groups can provide valuable information to advance the goals of your organization. If you happen to have a New Canadians ERG, it can be drawn upon to provide education to the rest of the employees and make suggestions for program development and provide insight into new markets.

3. Infuse Cultural Tidbits Into Existing Vehicles of Communication Whether you have an intranet, a regular newsletter or hang up posters, don’t miss out on an opportunity to encourage cultural learning. What about your staff or departmental meetings? After all, when we learn about other cultures, we learn a lot about ourselves!

4. Examine Your Corporate Social Responsibility Initiatives Is there a way you can increase your interactions with some of the major cultural groups in your community? Volunteer at a settlement agency? Be a mentor? Consider sponsoring cultural events.

5. Increase or Begin to Offer Student Placements/ Co-ops Work with local agencies serving diverse clientele and post-secondary institutions to bring diverse workers to your organization. You will be amazed at how much you learn from the experience!

6. Take a Cultural Competency Inventory Ask employees if they have: knowledge of a second language, experience from work abroad and cross-cultural education. Having this information handy can be a real help when you are considering the appropriate people for foreign assignments or need some emergency assistance with a culturally diverse client who you are having difficulty communicating

Creating an Employer Brand to Attract New Canadians and Generation Y


Three Smiling Businesswomen

An excerpt from Diversity and Inclusion on a Budget:  How to have a more engaged and innovative workforce with little or no dollars written by Evelina Silveira and Jill Walters.

Let hard-to-reach groups know that there’s an opportunity for employment with your organization by showcasing a broad spectrum of employees in your company literature and on your website. Let your employees know what your goals are in terms of a representative workforce, and that you value their suggestions and help. Ask if they would be willing to share their history with the company. This is a great way to demonstrate that you can be an employer of choice for diverse applicants.

Here’s how to do this:
–  Include the employee’s picture and history with company
–  Post a video on your site
–  Use a written profile, if your budget is really tight

The employees that you include in your staff literature and on your website should represent a cross-section of departments and available positions. If you are confused as to where to begin, bank websites are really great at creating an employer brand, specifically the Royal Bank of Canada (www.rbc.com).

Include employees who have held a number of positions within the organization and have advanced through the company. This demonstrates that there is equal opportunity for all. Note any committee involvement, special assignments, skills or expertise they have acquired as a result of working for your company.

These mini-profiles, highlighted on your website and in your literature, go a long way in promoting your company’s image as an employer of choice. Brag about it! Don’t hold back and be humble! Remember, labour shortages are starting to occur in many sectors. Stand out and let it be known who you are as a company, and what employees can expect from working for you.

It’s probably an odd analogy but think about your company as a potential date. If your company was on the dating scene, what attractive qualities would it promote? What could it offer? Why should a job seeker be interested in you? What could it gain from having you as an employee?
With this in mind, think about all the areas in which your company supports its employees, and include those details on your site. For instance, younger workers are really keen about seeking out employment with companies that are socially responsible, environmentally friendly, flexible and interactive. Having a pool table might be a bonus. Include this information!

Do you have an on-site day care? Flex-time opportunities? Cross-training? A mentoring program? Employee Resource Groups? Prayer rooms? Adaptive technology? A women’s leadership group? On-site smudging area? Gym? Pool table? English as a Second Language classes? Pets at  work? All these programs and services demonstrate that an employer supports and cares about the employees; their physical, social, spiritual and psychological well-being, and their need to succeed professionally. List them!

Consider asking those employees with more seniority about the special perks and selling points of working at your organization. Include them on your on your promotional materials as well.

 

 

 

Pride Is Not For Everyone


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Written by:  Evelina Silveira, President, Diversity at Work in London Inc.

Change is often a good thing. When it comes to equal rights for the gay, lesbian, bisexual, transgendered groups, increased awareness and advocacy has contributed to their greater inclusion in the workplace and in our communities at large.

The Pride Parade in London is not the raucous as it is in other cities notably Toronto. Just like everything in London, Ontario it is far more subdued and conservative focusing more on family, friends and allies and less as a spectacular show or tourist attraction.

Pride is about honesty, sexual expression and having a “safe space”. The parade and its other events support this freedom. But Pride is not for everyone, and participating in these events is  a choice. Agencies and businesses alike often exploit this event to advance their strategic or advocacy agendas with little thought into what it represents and who the right people should be to participate.

My business had a booth a few years ago at Pride in London, and I had a number of disturbing observations.

Arriving early in the morning, I began to set up my booth, with employees from various large and multinational corporations, falling closely behind. Setting up their tables and fleeing for the rest of the day, they only came back at the end when everything was over and ready to pack. Merely, leaving brochures and business cards, there was no intention to engage with the crowd. Yet, I surmised that the representatives were from companies who placed hundreds and thousands of dollars in sponsorship but did not have the decency to stick around. That smacks of a phony commitment to LGBT in my books!

And let’s not forget the young man in the booth next to me who was selling phallic-like hats and similar paraphernalia. Every half an hour or so he would reach over to his girlfriend and start kissing her and more. Do you suppose he might have been a little uncomfortable with attending a gay event? With all of the other opportunities one comes across in a day to safely express one’s heterosexuality, was it so necessary to do so in an event that seeks to stamp out heterosexism? I think not. As they say: “Get a room!”

Finally, a New Canadian spoke to me about the service he was getting at a local agency. He was really pleased with how they were trying to get him out of his house and make him more sociable. He recounted how he was “invited to a ceremony” in which “he was part of a parade” and given “a colourful flag”. The event was Pride in London. The man was not gay. He was a married man from the Middle East and a devout Muslim. He had no idea what he was attending. This televised event could bring a lot of grief for him. What would his family say if they see him? What might his reaction be when he finds out what he attended? Inviting clients to attend Pride Events without fully disclosing its meaning is simply: disrespectful, dishonest, irresponsible, culturally and religiously insensitive. Numbers are not everything!

Pride events often take place on weekends and evenings. Just because you don’t want to be a part of the Pride event doesn’t mean you don’t support LGBT rights. You may prefer to have stricter boundaries between your work and personal time. Additionally, if employers provide no  compensation for attending these events to support agency goals through pay or time off, they should not expect employees to take time away from their existing schedules to do one more thing for their job. Lack of participation should not be interpreted as you don’t care about LGBT rights. It could simply mean that you don’t like attending parades or that you really are pressed for time.

After all, when you compare how abysmal the attendance at Women’s Day events is: Do we interpret this as an expression of our Community’s disinterest in women’s rights? I don’t think so. Some people have different ways of showing support and advocacy. That needs to be respected.

Next time you think about having your company be a part of Pride Events, ask yourself if you are sending the best representative. Give employees a way out without judgement. If they go and feel uncomfortable, they may end up staining your corporate image like the guy in the booth who was compelled to display his heterosexuality. Be honest with what the event represents and if you plan to invite New Canadians to participate, you must take extra steps to ensure cultural sensitivity. We need to be mindful that in a good part of the world, openly gay men are still murdered, tortured and imprisoned. Going to a Pride Event may be a big leap that they are not ready to make as of yet.

 

Individual Versus Group Rights: The Diversity Challenge


Evelina Silveira, President, Diversity at Work in London

 

Depending on where you work, speaking foreign languages on the job can open up a big can of worms.    While it is an individual’s human right to do so, it can create huge issues of mistrust and cliques which can ultimately lead to racism.  No where is this more pronounced than in the manufacturing sector which is often fuelled by immigrant labour.

 After completing a recent sensitivity training session with a worker who was accused of making insensitive remarks to a group of foreign language speakers in the lunch room, I realized how complex and divisive this topic can be.   The situation becomes intensified when the workers are fluent in English but choose to speak another language over breaks and in their lunch room.   

 When my parents came to Canada in the 1960’s they did not know English and there weren’t any supports for people like there are today.  But English language fluency is much higher these days than in the past for several reasons.  With stricter health and safety standards workers must be more fluent to understand the workplace hazards.   The Canadian government has a fluency standard for immigration and there are more free programs for New Canadians to access to learn English than ever before.

 Breaks are a time to relax.  When you are not completely fluent in English, speaking it during the day becomes very tiring.  It makes sense that you don’t want to continue to make the effort because you need to refuel for the rest of your shift.  But, what if you are fluent in English and choose to speak another language during your lunch hour or breaks?  Indeed you have the right to do so, but this does not always mean it is the best choice and without consequence?  

 In Canada we also have the right to ask for religious and cultural accommodations in the workplace.  But is it always the right thing to do?  You can argue that it is “your right” but sometimes our individual rights clash with what is good for the group.  What if your team has an important deadline to meet and you must leave early from work to accommodate a religious obligation and they really need your help?  Are you going to leave and hold them completely responsible for finishing the task?  This may be your right to do so, but how are your co-workers going to feel about you tomorrow?  It all depends.  For example, did you do whatever you possibly could in advance to help them with the project? Might you be available in case of an emergency? 

 A key component missing from the dialogue on exercising individual rights in the workplace is the impact that it can have on your co-workers.  Creating exclusive lunch rooms segregated by language and shrugging off workplace responsibilities because of cultural/religious obligations do not make a recipe for harmonious  interpersonal relationships.   

 When we exercise our individual rights in the workplace we must also consider the impact it may have on our fellow co-workers and do what we can to alleviate the burden for them.  

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