Actions You Can Take To Increase Intercultural Understanding in the Workplace


By:  Evelina Silveira,  President, Diversity at Work

1. Start up a Diversity Book Club or Discussion Group    You can take turns assigning a reading which is pertinent to your work and designate a regular meeting time for your discussions. Tailor it to your industry and the specific knowledge you would like to gain.
For example:
Indian-Style of Leadership – This could help organizations who have a number of New Canadian Indian employees gain an understanding of the differences in leadership style in India. It can give leaders an awareness of what some of the challenges these employees may have based on their previous work experiences and help them become more acclimatized to a Canadian workplace.
Cultural Differences in the Way Disabilities are Communicated. The way cultural groups talk about disabilities tells us a lot about their values and how people with disabilities are treated in their communities.
Plagiarism Around the World – Understanding how different countries feel about and define plagiarism is important in preparing international students for post-secondary education.

2. Spearhead Employee Resource Groups These groups can provide valuable information to advance the goals of your organization. If you happen to have a New Canadians ERG, it can be drawn upon to provide education to the rest of the employees and make suggestions for program development and provide insight into new markets.

3. Infuse Cultural Tidbits Into Existing Vehicles of Communication Whether you have an intranet, a regular newsletter or hang up posters, don’t miss out on an opportunity to encourage cultural learning. What about your staff or departmental meetings? After all, when we learn about other cultures, we learn a lot about ourselves!

4. Examine Your Corporate Social Responsibility Initiatives Is there a way you can increase your interactions with some of the major cultural groups in your community? Volunteer at a settlement agency? Be a mentor? Consider sponsoring cultural events.

5. Increase or Begin to Offer Student Placements/ Co-ops Work with local agencies serving diverse clientele and post-secondary institutions to bring diverse workers to your organization. You will be amazed at how much you learn from the experience!

6. Take a Cultural Competency Inventory Ask employees if they have: knowledge of a second language, experience from work abroad and cross-cultural education. Having this information handy can be a real help when you are considering the appropriate people for foreign assignments or need some emergency assistance with a culturally diverse client who you are having difficulty communicating

Understanding Learning Disabilities in the Workplace | LDAO


Understanding Learning Disabilities in the Workplace | LDAO.

Creating an Employer Brand to Attract New Canadians and Generation Y


Three Smiling Businesswomen

An excerpt from Diversity and Inclusion on a Budget:  How to have a more engaged and innovative workforce with little or no dollars written by Evelina Silveira and Jill Walters.

Let hard-to-reach groups know that there’s an opportunity for employment with your organization by showcasing a broad spectrum of employees in your company literature and on your website. Let your employees know what your goals are in terms of a representative workforce, and that you value their suggestions and help. Ask if they would be willing to share their history with the company. This is a great way to demonstrate that you can be an employer of choice for diverse applicants.

Here’s how to do this:
–  Include the employee’s picture and history with company
–  Post a video on your site
–  Use a written profile, if your budget is really tight

The employees that you include in your staff literature and on your website should represent a cross-section of departments and available positions. If you are confused as to where to begin, bank websites are really great at creating an employer brand, specifically the Royal Bank of Canada (www.rbc.com).

Include employees who have held a number of positions within the organization and have advanced through the company. This demonstrates that there is equal opportunity for all. Note any committee involvement, special assignments, skills or expertise they have acquired as a result of working for your company.

These mini-profiles, highlighted on your website and in your literature, go a long way in promoting your company’s image as an employer of choice. Brag about it! Don’t hold back and be humble! Remember, labour shortages are starting to occur in many sectors. Stand out and let it be known who you are as a company, and what employees can expect from working for you.

It’s probably an odd analogy but think about your company as a potential date. If your company was on the dating scene, what attractive qualities would it promote? What could it offer? Why should a job seeker be interested in you? What could it gain from having you as an employee?
With this in mind, think about all the areas in which your company supports its employees, and include those details on your site. For instance, younger workers are really keen about seeking out employment with companies that are socially responsible, environmentally friendly, flexible and interactive. Having a pool table might be a bonus. Include this information!

Do you have an on-site day care? Flex-time opportunities? Cross-training? A mentoring program? Employee Resource Groups? Prayer rooms? Adaptive technology? A women’s leadership group? On-site smudging area? Gym? Pool table? English as a Second Language classes? Pets at  work? All these programs and services demonstrate that an employer supports and cares about the employees; their physical, social, spiritual and psychological well-being, and their need to succeed professionally. List them!

Consider asking those employees with more seniority about the special perks and selling points of working at your organization. Include them on your on your promotional materials as well.

 

 

 

Multilingualism: An Essential Ingredient of Culturally Competent Healthcare


Image

By: Evelina Silveira, President, Diversity at Work in London Inc, Publisher, the Inclusion Quarterly

Everyday occurrences and unprocessed feelings usually form the basis of my blogs. Today’s is no different. It is Tuesday, and I am still thinking about the elderly Italian woman I saw over the weekend in a long-term care facility and left wondering: Is there a better way to meet the needs of residents who do not speak English?

I don’t know Rosa (name changed to protect her identity) but I do know that she is Italian as I recognize some of the words she yells or her conversations to imaginary people. No one understands what she is saying and nurses and attendants just continue to speak to her in English, or they ignore her completely because they just don’t know how to communicate with her. Residents will refer to her as “the crazy one” or the “one who is always screaming”. I only know a few words in Italian, but I happened to recall the expression, Che bella ragazza. I decided to look directly at her and say these words to her, checking to see if there was a response. For a moment, she paused as she appeared to hear something familiar and I only had wished I could remember more. I had just referred to her as “a beautiful girl!”  Her face temporary lit up and my heart was warmed. If only, I could have a conversation with her, I thought.

I had to wonder, what was it like for her to be in a home where no one understands her. How frightening to become invisible and voiceless. What a disappointing way to end the remaining years of one’s life.

The need for multilingual staff and volunteers is extremely important in effective healthcare delivery. As more immigrants are entering these facilities, I believe that we could be at a crisis point if we do not do more to address this issue especially in long-term care. Even though the immigrant resident may be fluent in English, for reasons I don’t understand they will often resort back to their mother tongue especially as dementia sets in.

While it may be impossible to have staff who can speak all the languages the residents do, there should be more effort made to provide care to them in their own language.

Here are some recommendations for providing more multilingual services in long-term care.

Employee Recruitment . Research the demographics of your community and include foreign language competencies in job postings based on what you find and on your current service needs.

Libraries and Print Materials. Consider purchasing or asking for donations of multilingual books, periodicals and tapes that residents can enjoy. Add international media.

Foreign Language Training.  There are many low-cost and no-cost ways of learning another language. Conduct a Google search and you’ll find many that are free.

Create a Picture Dictionary With Basic Words and Salutations. These small gestures could go a long way with keeping the resident more stimulated in addition to increasing the competencies of the employees.

We are facing unprecedented changes in healthcare and creating more culturally competent organizations do not have to be costly. Using existing community resources and becoming more innovative in the recruitment, selection and retention of employees can go a long way with developing more inclusive services.

 

 

The Complicated Dynamic of Racism in Long Term Care


Holding Hands with Elderly Patient

 

By:  Evelina Silveira, President,   Diversity at Work in London Inc. and author of  Diversity and Inclusion on A Budget:  How to have a more engaged and innovative workforce for little or no dollars.

Go to almost any long term care facility in the London, Ontario area and the racial divide will be very visible when it comes to who is a  front-line worker versus a resident.  Race and ethnicity become very pronounced.  British name plaques sprinkled with a few Southern European ones grace the corridors of the residence.  These facilities are home to a largely female population, and the leadership is usually comprised of women of British origin.

When we look more closely however, we will see that visible minorities form a good part of the staff involved in direct service delivery.  In London, this means primarily Filipino, Sudanese, Ethiopian, Eritrean, Latin American and Eastern European women.  For the most part, the residents have had very little contact with these groups and are unfamiliar with them, and consequently   deep-rooted racism, prejudice and stereotypes are not uncommon.

We have to remember that the cultural and racial demographics did not change much until the mid 1980’s in London, Ontario.  These residents probably did not grow up, live alongside and work with people who looked different, sounded different and did things differently.   It should be expected that they may have feelings of discomfort when they are in such a vulnerable position when they have to rely on these workers for so much of their basic care and sense of safety.

However, this lack of comfort can lead to racism causing devastating consequences for these workers.  False accusations, physical assaults against the workers and racial slurs can all be hurled at the people who are entrusted to look after them.  Feeling powerless, and afraid to report any problems for fear of losing their job, many minority workers have to face the additional brunt of racism while they go about their jobs caring for our family members in low paying positions with little opportunity for advancement.

Administrators will note that while many residents may keep their racial intolerance to themselves, if they are struck with dementia their filter is often lost.  It means that racial minorities who work in dementia services will deal with the effects of racism to an even larger degree.  It is a very slippery slope as we cannot punish people with dementia for what they say, so what do we do?

There is very little in the research about what might be the best solutions to the problem of racism against direct care workers in senior residences.  It can be challenging because long term care is a resident’s home. To complicate matters, residents who are hard of hearing report real challenges understanding those who have heavy accents.  But can long term care facilities be doing more to embrace the diversity of their staff?  The answer is yes.  Here are a few suggestions, but we need more.

 1.   Advertise languages spoken at your long-term care facility. –  Use your website, boast about it in your pamphlets and create a welcome sign for your front lobby that is multi-lingual and showcases the languages spoken.

 2.  Have multicultural displays.  Work with families, residents and employees to showcase various cultures in your lobby.  You might want to designate a multicultural week where you could have display tables that residents and family members could preside.  This is a great way to let everyone know that your home respects and celebrates culture.  Don’t forget to include posters that show respect for diversity and inclusion.  Include a few new food choices.

 3.  Solicit ideas for new recreational activities.  Do you have a resident who enjoys working on a craft project that is unique to     their  country of origin?  Would they be interested in teaching others how to do it?  Your multicultural staff could provide insight into some foods, outings, music and crafts.  The possibilities are endless; all the while learning about one another can be fun.

4.  Intake Assessments.   It is important to let residents and family members know about respect policies that you may have regarding your employees.  Depending on the resident’s health condition they may or may not be able to adhere to them. Ensure that you include some culturally based questions about:  values, end-of life decisions, language spoken.

 5.  Onboarding for New Employees – Ensure that all employees are told about the supports that are available to them when it comes to any bullying, harassment and racism.  Racism can take a toll on a worker’s mental health and performance, and they need to know what it looks like and where they can report it without jeopardizing their job security.   The leadership needs to take reports of racism seriously and be prepared to create a work plan that can protect them that is respectful to the worker and the resident’s rights.

6.  Take a Team Approach.  While little can be done to change the behaviour of elderly residents, a lot can be done to create a supportive team environment for the person who is experiencing the racism, reducing some of the negative effects.  Workers may be assigned to work in pairs to deal with difficult residents or be removed from dealing with the problematic client altogether.  Communication is the key.  Remember to involve the worker in the plan.   Leaders should also take a proactive approach to speak with the resident if they are coherent and finding out what their concerns are.  The resident may have some legitimate concerns that may be wrongfully dismissed as racism.  However, if racism is the issue this is an opportunity for the leaders to demonstrate to the resident that the worker is qualified to do the job just as the rest and should be treated with the same respect.  This is an important action the leader must take to demonstrate to the worker that their concerns are treated seriously and that while he/she may not have the confidence of the resident their boss believes in them.

If your organization has faced similar situations, please leave us your comments about what worked.

 

 

 

 

 

 

 

 

 

 

Planning Inclusive Meetings and Special Events


ImageEvelina Silveira, President, Diversity At Work in London Inc.  Publisher of the Inclusion Quarterly

Recently, I was perusing a business magazine that had a section dedicated to meeting planning. It was written by a professional in the field yet I could have sworn that the article was at least 20 years old. There was no attention to the new realities of planning business
meetings that host a wide range of guests from different cultures, religions and abilities. It was the same old same old. Someone reading this article may have thought that they had all of the information they needed to make their next event a success — but they didn’t.

No doubt, the business world is more complicated these days. It can be very intimidating, especially if you feel forced into thinking outside the box for the first time.

Don’t fret. Guess what? A lot of the ideas won’t cost you much or nothing at all, but they really make a world of difference when it comes to making your staff, co-workers and guests more comfortable with participating. Before you know it, it will become
just a regular way of doing business.

1. CROSS-CHECK THE PROPOSED DATE OF YOUR MEETING.
Does it coincide with any religious or cultural events? Are the dates of your meetings scheduled on days when children are off from school?  Tip: Keep a religious/ cultural calendar handy along with elementary school calendars.

2. INVITE ACCOMMODATION REQUESTS.
Ask participants well before the meeting to place their accommodation  requests in by a certain date.

3. CHOOSE AN ACCESSIBLE LOCATION.
Your venue should be equipped with ramps, elevators, accessible bathrooms etc. However, you will also want to consider having your event or meeting in an area that is easily accessible by public transportation.

4. CHOOSE A CATERER/MENU PLANNING.
Depending on your group of participants you may want to consider halal or kosher catering if you know that you will be having Jewish or Muslim guests. If in doubt always ensure that you have lots of vegetarian options.  Sit down meals are best if you are expecting guests with mobility challenges. If you choose to have a buffet, assign a volunteer to assist the participant with getting their meal.

5. IF POSSIBLE PROVIDE MEETING MATERIALS IN ADVANCE.
By doing so, you give participants an opportunity to ask any questions, obtain translations if required or just give them more time to absorb the information if they have challenges with reading comprehension.

6. PROVIDE CLEAR SIGNAGE AND NAME TAGS AND MATERIALS.
Use large print contrasting colour signs and high contrast name tags. Each  participant should have a name tag if there is a new member to the meeting. Consider the above with your PowerPoint presentations and handouts. Opt  for a larger font size like 18 and fonts like Verdana and Arial that are sans serif.

7. ALLERGY ALERT.
Ensure that your promotional materials indicate a scent-free environment. If you are planning to use balloons , choose a non-latex brand. Food allergies should be taken care of early on in the planning stages when you invite requests for accommodations.

8. CHAIRING THE MEETING.
Remember to indicate any changes in topic, break times and adjournments. Whenever possible, try to stay on schedule as some of your guests may have medical issues that they need to take care of during a break at a certain time.

9. KEEP ISSUES ABOVE BOARD.
While it is nice to get support for your position, trying to create a lobby group outside of the meeting spells exclusion. As a practice, strive to keep all related discussions within the meeting to avoid some members having an unfair advantage over others.

10. ADDITIONAL GUIDELINES.
While it is sometimes difficult to do, challenge participants who are trying to “pull rank in the room”. Remind meeting participants of simple rules like speaking one at a time, attentive listening, respect for different opinions and for confidentiality.

While these suggestions may not seem like a lot, by following these tips you will have opened the door to many more people to participate and enjoy your event more freely.  Creating inclusive events requires us to put ourselves in the shoes of many other people and look at the barriers that might be present and seek solutions.

 

 

 

 

Is Your Team Building Inclusive?


Image

By:  Evelina Silveira, President,  Diversity at Work in London Inc, author of Diversity and Inclusion on a Budget:  How to have a more engaged and innovative workforce with little or no dollars.

Imagine. What would it be like to be escorted into an auditorium en masse to spend endless hours listening to speeches from your leader? Maybe the leader is feared or respected. The theme of his/her talks emphasize the importance of collaboration, discipline and commitment to collective values. You have no choice but to attend or you might be penalized in some shape or form.   For many people who were raised in communist countries they have had these experiences of attending mandatory events to demonstrate their solidarity with the mission and values of the State. They were given updates on the progress that had been made, the work that still needed to be done, and what they could do as a group to advance the State goals.

Could any comparisons be made to our Western-style of team building? You might say that it is not possible:  How can you make the comparison? While not all leaders are feared nor are the penalties for not buying-in so harsh, there are definitely consequences if you don’t “tow the Party line”.

I have been told by many people who grew up in communist countries, that aspects of our North American team building remind them of some of the unpleasant experiences of their country of origin where there was little opportunity for individual expression. The retreats or games, border on superficial and stressful because of the endless amount of small talk in a culture that still seems new. Team building is challenged if you have people in your group who feel that this is yet another exercise in “group think”.

Rock climbing, boot camps, bowling and a whole load of other physical activities that may be on the list for  team building.  I recall one of my workshop participants telling me that her husband dreaded their annual team building event because it involved all kinds of physical competitions and he used a wheelchair. The company never considered his feelings or tried to figure out a way that he could participate. You cannot build a team by excluding some of its members.

What about events that involve drinking alcohol and partying? I once had a client who confessed that now that his team was comprised of more women, people of other faiths and cultures, he was not so sure that the yearly drinking and partying fest in Las Vegas would be such a great reward for everyone! I had to agree. I encouraged him to look at other ways to build his team and consider more inclusive rewards programs like gift cards, cleaning services, and a monetary bonus.

Do you feel like playing Ker Plunk on a Friday afternoon to build a stronger team? Or does playing video games sound like a better idea? With four generation working together for the first time, we need to choose activities that everyone will enjoy or be willing to try.

Team building organizers must consider: cultural perceptions, accessibility, gender, religious obligations, and generational differences. It  is not a single event each year but must be cultivated on a daily basis. One of the easiest ways to build an inclusive team is to ask the individual members for feedback and ideas. Be prepared to implement them and show the progress of their ideas along the way.

 

Mental Illness: Reaching Out Can Make a Difference


Image

Evelina Silveira, President, Diversity At Work in London Inc, Author of Diversity and Inclusion:  On A Budget

Growing up with a parent who suffered from a severe mental illness wasn’t easy.  My mother wasn’t diagnosed until she was in her fifties.  Sadly, the best parts of her life were lost to an illness that robbed her of what could have been her most joyous moments like the birth of her children and grandchildren.  Despite her daily battles with depression, anxiety, hallucinations, language barriers and poverty — somehow we all survived.  Recognizing that she could no longer work with groups of people, my mother built a small solo cleaning business where she could carve out a meager income to support her family.  Who would ever think that with so much going against her that she could maintained a business?  But proudly, I can attest that she did!

 Our national awareness campaign about mental illness reminds us that we can make a difference in someone’s mental health and I agree.  Along the way, there could have been many opportunities for people to have reached out to someone like my mom who was alone and struggling with two children – but they did not. Maybe they didn’t want to pry or perhaps they were scared.  Or worse yet, “too busy” to care.

 Each day there are people around us who suffer silently or openly.  Some have paid professionals helping them out and others have no one.  There will be those whose only interventions come from a professional, never hearing the kind gentle words of a friend, family member or even a stranger.

Have you ever been through a rough emotional time when the support of friends or family really made a difference in how you came through?  Sometimes people don’t get better because they have no one that shows them that they care.

 Helping people who are mentally ill is not just the responsibility of professionals but communities and individuals as well.  Mental illness is all around us, but sometimes we want to turn a blind eye.  It can look like:

  •  The woman who started drinking after her husband left her.
  •  The student who is getting panic attacks before his exams.
  •  The new mom who can’t stop crying and doesn’t know why.
  •  The dad who lost his job and can’t get out of bed because he feels so devastated.

 It is also:

  •  The veteran who has the pent-up anger from the battleground.
  • The child who slashes himself to release the pain.
  • The teacher who hears voices telling her that she is an evil person.

 If you know someone who is in these circumstances and you haven’t reached out, now may be the time to do so.  We cannot leave everything to professionals, but individuals living in caring communities can make a difference in someone’s recovery.

 Don’t you think so?

 Let’s start the conversation.

 I would like to hear your comments.

 If you have a mental illness and are reading this blog, what suggestions would you have for others to reach out to you?  Please leave your comments.

 If you reached out to someone today, who is affected by mental illness. Tell us about it and how you felt.

 

Quick and Easy Ways To Make Your Staff Meetings More Inclusive


Image

Evelina Silveira, President, Diversity at Work in London

Do you find yourself engulfed in a monologue that doesn’t seem to end, hoping that your staff will say something?

Staff meetings can be an effective and powerful way to:  communicate information; gain new ideas; and increase morale.  They don’t have to be painful and the sooner you can turn the focus from “me” into “we” the better.  Let’s take a look at a few ideas that will help make things easier for your participants to communicate with one another and with you.

1.  Timing is everything. Your participants need to be available.  Family time is important so please don’t schedule meetings at times that are difficult for staff to attend, for example after work hours or before work.  Remember employees have a lot of extra responsibilities these days with eldercare, childcare and more.  Your staff is not going to be very happy to come to a meeting if they have to rearrange their schedule outside of office hours to come to work.  Check  multi-faith and school calendars to ensure that your meeting time does not present a scheduling conflict for others. Avoid scheduling meetings during peak-hours. Meeting times during a lull will be much more appreciated.

2.  Provide the agenda, minutes and supplementary materials in advance.   With our increasing diversity in the workplace, it is important for us to remember that some people will need more time to read materials in advance to get a background on the subjects discussed.  This is especially true for those with English language barriers or with certain learning disabilities who would find it particularly difficult to read materials on the spot and then comment on them.

3.  Assign a meeting buddy.   Designate one of your staff as a go-to-person to help orientate new employees to the staff meeting topics.  Persons with English language barriers or those who are transferred from other departments, and new hires can really benefit from a meeting buddy.  Taking this step also goes a long way in conveying the message that meetings are important and that their participation is valued. Spending even an hour before the staff person’s first meeting to give them a background on the process as well as the history/background of various topics will be very helpful.

4.  Introductions.  Ensure that each person gets introduced and has a name tag preferably black on white. This is especially good for people who are bad with names.  Printed name tags with a good size font will also help you to identify others who may be sitting further away.  You don’t need to use these all the time, but consider putting them on when you have a guest attending your meeting or when you have new staff.

5.  Try something new.   Add a video or case study for discussion.  Use stories or quotes to inject your point.  With so many possibilities these days with meeting technology and free videos, there is really no excuse anymore for dull meetings!  Be creative and your staff with love you for it.  By changing things around, chances are you will both see a different side of one another and that’s a good thing.

6.  Get a grip on yourself. If you are not sure how your chairing is going and you really want to find out how your meeting style is perceived, all you have to do is:  Ask!  Institute a four or five checkmark  assessment at the end of the meeting and it can tell you how inclusive your meetings really are.  Here are a few quick questions you can ask your participants

1.  Did you feel that you had an opportunity to express your thoughts at the meeting?    YES or NO

2.  Did the chair share the floor?          YES  or NO

3.  Were the participants encouraged to express differences of opinion?   YES or NO

4.  Do you have any ideas for future meetings?    YES  or NO

5.   Additional comments_______________________________________

Here are just a few quick and easy ways to make your workplace more inclusive.  If you would like more information, please check out our other publications:  The Inclusion Quarterly, and Diversity and Inclusion on a Budget:  How to have a more engaged and innovative workforce for little or no dollars.  Visit  http://www.yourdiversityatwork.com.

 

Government Dollars Used to Spread Hate and Bias in Ethnic Media


Evelina Silveira, President, Diversity at Work – Publisher Inclusion Quarterly, and Diversity and Inclusion on a Budget.

The other day I recounted to a colleague that I blog about what makes me angry and passionate. I get really angry about the spread of hatred to any group and worst of all I get really angry when I know that valuable charitable dollars and government funds unknowingly and innocently are used to passively promote sexism, racism, and more.

Last night I couldn’t take it anymore.

A family member translated a joke that he had read in a local ethnic newspaper. The punch line was not funny to any of us. But obviously the editor must have got a chuckle. It was yet another joke that portrayed black people as savage beasts. This isn’t the first time this paper has done this. It also has a history of printing anti-Semitic jokes about money hungry, hooked- nosed Jews. Those weren’t funny either. We all have friends who are black and Jewish and we had an emotional response. My family member who is part of this ethnic group was outraged. If this newspaper was supposed to represent his cultural values, they did not do a good job of portraying his, he said.

I wish I could say that this is the only ethnic newspaper that does this but it is not. Former ESL students of mine often commented with disbelief about ethnic newspapers delivered to their schools with horrible offensive cartoons. Sometimes you don’t even have to know how to read the language to get a feel for what is coming through the cartoon images.

I remember the disgust I felt when I saw a cartoon of Condoleezza Rice some years ago portrayed with exaggerated lips, and butt – the stereotypical caricature of a black woman. Regardless, of your politics, you cannot overlook the incredible achievement this woman has made in her career in a male- dominated white government. Why reduce her to such a subordinate level? Not only was this cartoon racist it was misogynistic.

What about all of the anti-West propaganda found in these papers and more? Does it help these readers to feel more a part of Canadian society? How is this conducive? Creating a polarity of “them” and “us”? It doesn’t seem overly logical to me.

Freedom of speech is a wonderful thing and I wouldn’t want to that to change. For some of these fledgling newspapers they rely heavily on the advertising dollars from various levels of government and non-profits to keep them running. Non-profits believe that they are doing the right thing, getting their message out to a wider audience by using ethnic newspapers to do so and I am not discounting the value. The government does it to inform their constituents and to gain voters. Again, I doubt that any of these politicians would knowingly spend taxpayers’ dollars funding racist and sexist newspapers. They are in a bind because this is one of the most cost effective and fastest ways to get things out to ethnic constituents. Ethnic marketing is cheap in comparison to conventional forms.

However, I challenge governments and others who continue to put out dollars to these bigoted papers.

1. Consider your brand integrity when you choose an ethnic outlet. There are some exceptional ethnic newspapers with great journalist quality that do not engage in these bullying, bigoted and hate propaganda spreading tactics. Find out who they are and align yourself with those people. Remember, where you advertise is a reflection of you. Do you want to be associated with funding the spread of hatred against Jews, blacks, women, gays and others? You have a choice – don’t do it!

Take a look at a years worth of papers and see if you like what you see and what you read. Have someone who speaks the language go over the paper. Resist the urge to get cheap advertising by compromising your principles. I have been offered free space in some of these hate generating papers and ones that regularly contribute to the degradation of women and I have said no to them. At the end of the day, I have to keep with my principles and support the people close to me.

2. Leverage your power as a customer. You have a great program that your organization is running which has health benefits to the specific ethnic community that you are targeting. But you see that the ethnic paper that you are advertising in is bigoted toward some groups. So what do you do? Don’t lock yourself into a long term advertising contract. Tell them you will monitor their paper and demand change. You can ask the editor to write a note of apology in his/her paper and encourage him/her to write articles that are helpful toward Canadian integration.

3. Remember your responsibility. Are you using charitable dollars or taxpayer’s money to support these papers? Don’t channel hard earned dollars into media that is counter-productive to Canadian values of inclusion. Do your homework and ask around. Like I said, there are wonderful ethnic outlets with journalistic integrity that do a great service to their communities, helping them become more integrated into Canadian culture and embracing unity. These hard working professionals need more support and think of them next time you want to target a particular ethnic community or increase your reach.

We all have a role in shaping our country, making it inclusive and safe. We all benefit. What is special about Canada is that we somehow have managed to remain peaceful with all of our diversity. Let’s keep it that way. By challenging negative stereotypes and holding people accountable for spreading hate – we will be way ahead of the rest.

  • Sensitivity Empathy Training for Workplace Bullies

  • Enter your email address to follow this blog and receive notifications of new posts by email.

  • Workplace Inclusion and Customer Service Publications

  • Anti-Bullying and Harassment Training for Groups

  • Learn more about our English as a Foreign Language Coaching for Business Success

    Teacher Pointing at Map of World ca. 2002

  • Follow me on Twitter