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The Value of the Senior Citizen Market


Evelina Silveira, President, Diversity at Work

seniorscoverThe proportion of senior citizens (aged 65 and over) in Canada has been increasing over the past 40 years, and this group is becoming a larger segment of our population. According to Stats Canada, the proportion of seniors grew to 14% in 2010.

By 2036, seniors are expected to comprise 25% of our population.

It makes sense, then, that your organization or business should take an inventory to see how well-prepared you are to serve this growing population. You want to maximize your opportunities for sales; you want to provide effective and empathetic service; you need to meet legislative requirements regarding human rights and disabilities. It’s important to note that today’s seniors no longer fit bygone stereotypes. Boomer seniors won’t be cranky, sick, frail, and living in old-age homes as we once knew them. Current seniors are outliving previous generations by being health-conscious and active.

Stats Canada reports here, “The census counted 127,925 seniors (2.6% of the senior population) living in senior residences (72% women; 28% men). The majority (84%) housed in senior residences lived without a spouse/partner. For seniors aged 65-74 in senior residences, 81% were single men and 82% were single women.”

These stats reveal that only a very small percentage of seniors live by themselves, which is due to improved health, more support services, and adaptive devices. These factors contribute to seniors’ independence, improved quality of life, and more opportunities for engagement with others.

All of this information shows that we’re seeing a new profile of an evolving demographic. Today’s seniors don’t conform to our outdated ideas of a senior population. As a result, your business or organization needs to consider the way you and your staff view your senior clients and customers. You need to explore how you can improve the experience of seniors who frequent your organization or business.

This issue of Your Diverse Customer (our training ezine) will inform you and your staff on what you can do to improve the experience of seniors who count among your clients or customers.

Topics included:

  • Making your business or service “Senior-Centric”
  • The New Baby Boomer and How to Market to Them
  • Age-Friendly Business Checklist
  • Training resources – videos and links

Order a copy of our TRAINING Ezine today!

Our ezine offers you the tools to enhance your business operations by increasing your awareness of customer demographics; while learning how to provide excellent service with our training tips and resources.

Use the eZine for onboarding activities, departmental meetings as well as part of your customer service training.

Your Diverse Customer – Focus on Older Adults

A training eZine.

$20.00

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